The next time you're sitting in your couch flipping through the channels, pay close attention to the commercial. If you notice most of the ads are about skin care are aimed towards women, but what about men? Men also suffer from specific skin problems, but oftentimes, it's difficult to even find a product suited for their skin care needs.

What we have to keep in mind is that skin care isn't just about how pretty or attractive we look, but about how healthy our skin is. This is the root of all skin care products because without healthy skin our body becomes vulnerable and prey to infection and disease.

Having said that you can understand the importance of skin care in all genders.

Skin Problems: What Plagues Men

Men have the same issues as women: aging skin and skin renewal, acne scars and dull skin. But there is one issue that is most often a greater concern in men than in women, ingrown hairs. This is due to the fact that a large majority of men shave every day, and this exposes them to razor burn and razor bumps.

Implementing improper shaving techniques or having curly hair are the main causes of ingrown hairs. And although there's not much you can do about the texture of your beard, you can do things to prepare your skin for shaving.

Implementing The Proper Shaving Techniques to Avoid Ingrown Hairs

It is crucial that you prepare your skin before you shave. Most people will be in a rush to get to work or go out, and instead of taking the time to prepare their skin properly they'll splash on some water and hurry through the shaving process. If this is your day-after-day technique then you're well aware of what it feels like to have ingrown hairs or razor burn.

The Best Technique

Before you even wet your skin to shave you need to make sure that you have a new razor. Once that's clear then you need to use a product (foam or gel) that will help soften your skin and hair. Men aren't always in the habit of changing the razor blade with every shave, however, this simple practice would help them avoid razor burns and ingrown hairs.

Take your time shaving. Remember haste makes waste and, in this particular case, it can also make your face suffer unnecessarily. Once you've finished shaving don't forget to apply a soothing after shave product.

For most men, these tips will help you avoid razor burn and ingrown hairs. However, there is always a possibility of getting ingrown hairs or razor bumps. If this is your experience then proceed with a gentle touch.

Ingrown hairs are not dangerous or life-threatening, but they can lead to minor infections and weaken the skin. The main form of treatment is some form of exfoliation to break the skin and release the hair shaft.

You can use a scrub or certain natural skin products to help exfoliate your skin. If you decide to use a scrub, make sure that you are gentle so that you don't damage the skin.

Chemical exfoliants are also a good choice especially if you have sensitive skin. These types of products are known to help promote the exfoliation process by breaking apart the bond between skin cells. Two common chemical exfoliants are salicylic acid and AHAs.